digital-ad industry says that if it passes it could mean ‘Facebook won’t be free’
Tennessee Congresswoman Martha Blackburn says she wants to give consumers control of their internet experience.
She’s introduced a bill — the “BROWSER Act” — that would require internet users to actively opt in to say yes to any sort of ad tracking or online-data collection.
“Facebook won’t be free,” said Scott Howe, CEO of the data company Acxiom. Acxiom collects consumer data on millions of Americans — where they live and the kinds of things they shop for — that marketers and media companies use to target consumers and deliver more-relevant ads. So it’s looking out for any legislation in this realm closely.
Continue reading New Internet-Privacy Bill to address Ad Tracking or Online-Data Collection